Consulting and Research

Services Offered

Firebird Media offers an entire range of consulting and research services, such as:

  • Need Assessment
  • Baseline Studies
  • Impact Assessments and Evaluations
  • Strategy
  • Customized research services

Completed Projects

Monitoring and Evaluation of Community Radio Stations at Tiruchendur, Tiruchi and Erode, commissioned by Commonwealth Educational Media Centre for Asia (CEMCA)

Baseline Surveys for community radio stations at Banasthali, Pantnagar and Solan, commissioned by CEMCA

Monitoring of Third Party Audit of Annual Health Survey, U.P., as Regional Coordinator, U.P. for TALEEM Research Foundation. Commissioned by Directorate of Census Operations

Report on Monitoring System of Mid Day Meal Scheme for UNICEF, Uttar Pradesh

Report on Monitoring System of Mid Day Meal Scheme for UNICEF, Uttar Pradesh

Audience feedback research through Focus Group Discussion for ZEE-Kannada, a television channel, Bangalore

Impact Assessment of ‘Increasing Awareness and Safe Sanitary Practice among Adolescent Girls’ for PLAN India, Uttar Pradesh

Programme Management of Eduleadership Programme for NEG-FIRE, New Delhi, sponsored by Sir Dorabji Tata Trust

Framing of communication strategy and preparation of toolkit on Financial Literacy towards rural financial inclusion for GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) German Development Cooperation

International Representations

Representative to Expert Group Meeting on Social Media for Development, United Nations Asia Pacific Centre for Information Communication Technology, Incheon, Republic of Korea. Please see for its Knowled ge Series publications.

Editorial board member for the journal Journalism and Mass Communication, published out of Chicago, Illinois. (ISSN 2160-6579)

Paper presentation on “Importance of Research in Community Radio Programming” at the seminar of the International Association of Women in Radio and Television, New Delhi

social media for development

Research Publications

Public Service Broadcasting in India: Changing Perspectives, (With Dr. Binod C.Agrawal, Director, TALEEM Research Foundation) - chapter published in Public Service Broadcasting in the Age of Globalisation (Foreword by Shashi Tharoor), Asian Media Information and Communication Centre, Singapore, 2006


"Community Radio in India: Some Observations" (with Binod C.Agrawal), 2010, Asian Media Information and Communication Centre, Singapore.

Shalini Raghaviah

Kolkata, India

Mobile: +91-7376308375

email :