Shalini Raghaviah


Independent Film Maker, Researcher and Trainer in Development Communications



Storytelling techniques and formats used depend on the context, theme, target audience and purpose. Training videos, process documentations, investigative documentaries and stand-alone short films are some of these variants.


Training in media skills including screen writing, scripting, photography and use of various audio-visual aids customised for target audiences.

Consulting & Research

Consulting and Research services include evaluations, impact and need assessments, baseline studies and strategy design using both qualitative and quantitative methods.


  • Rick Homan, | Health Economist, | FHI 360, North Carolina, U.S.A.

    “Working with Firebird Media has been a wonderful experience. This is our first foray into producing a film to document one of our projects and the creative head was sensational in taking our rather vague ideas and bringing them to life. All in all I’d recommend their services to other development NGOs looking to publicize their activities in the new media age of video.”

  • Binod C. Agrawal, Ph.D. | Professor of Eminence | Director General | TALEEM Research Foundation | Ahmedabad, India

    “Shalini is a filmmaker, writer and editor. Her creative imaginations can convert any idea into a captivating piece of writing or into real visual images. Shalini is one of the best co-authors and editors I’ve had in the last decade.”

  • Kasturba A.K. | Head, Department of Architecture, National Institute of Technology - Calicut

    “Under Shalini’s guidance, our students carried out documentation of the restoration of two heritage monuments in Calicut. She customized the training to cover various aspects within a short period of time. The resulting video that was produced is now a long-term resource for us in the area of architectural renovation and restoration".

  • Anii K.Singh, | Ashoka Fellow and Chief Executive, Network of Economic and Entrepreneruship Development (NEED), Lucknow

    "Having collaborated with Firebird Media on two film projects, I can say that she has been very articulate and analytical in bringing out our grassroots stories. I’d say someone like Shaliniji is indispensable for the social sector and look forward to continuing our collaboration.”

  • Rukmini Vemraju | Programme Officer (Livelihoods and Health), Commonwealth Educational Media Centre for Asia (CEMCA), New Delhi

    "Shalini carried out baseline studies and evaluations for a Community Radio content development initiative of CEMCA, supported by the Department of Science and Technology, Government of India. She was able to interact with different groups in community radio stations across the country and capture the spirit and issues relevant to our target audience and suggest a way forward."

About Firebirdmedia

Shalini set up Firebird Media in 2008, following a decade of work experience in television and documentary production, social science research, environmental communication, feature writing and photography.

Firebird Media provides custom-made solutions and produces content and materials in diverse formats such as film and video, research materials and reports, and training programmes & modules for the specific needs of the social sector. The hallmark of all its work is the depth, sensitivity and clarity in dealing with the subject matter, as well as in striking the balance between substance and style. Firebird Media positions itself in the intersection between the academic, journalistic and creative professions, drawing from their skills and capacities, as well as values and philosophies.

Shalini Raghaviah

Kolkata, India

Mobile: +91-7376308375

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